Monday, May 17, 2010

Predictive Analytics in your iPhone

It was just a matter of time!

You can now execute predictive models directly from your iPhone. Yes, very convenient given that now predictions are made available to you no matter where you are.

This is what the new iPhone web app developed by Dymatrix offers to DynaMine customers: A mobile real-time next best offer system powered by ADAPA. With this web app, DynaMine users can leverage the power of predictive models deployed on ADAPA instantly.

The web app is the fruit of a recent partnership between Zementis and Dymatrix to jointly deliver operational predictive analytics to a variety of companies. Based in Stuttgart, Germany, Dymatrix is a premier consulting firm with broad expertise in the implementation of business analytics technologies, processes and solutions, such as automated adaptive model training and scoring. Its DynaMine framework offers automated adaptive model training and model management capabilities with a certified interface to the Zementis ADAPA decision engine for instant deployment and high-performance scoring.

The ability to efficiently move models between platforms is a testament to the success of PMML (Predictive Model Markup Language) as the conduit in which true interoperability becomes a reality ... and yes, that now includes your iPhone.

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